Media strategy

With decades promoting companies and causes to the media and with experience at some of the nation’s top news organizations, we speak journalism and know how to be heard with integrity. Our specialty gives our clients an inside track with a strong advantage in earned media placements and access into trusted relationships.


With deep expertise launching innovative ideas, we develop messages that articulate your value, engage your audiences and weave benefits into an easily accessed whole. Once we design your story, we help ensure it's told well to the right audiences with executive and team message training to ensure consistent, powerful delivery.

creative content

We help define your story and build the content marketing tools to reach out with value. Whether sharp prose, web-ready video, snack-able infographics, marketing materials, speeches, website design, or interactive products, we generate content to give you an edge and spark change.

profile building

Innovation leadership deserves attention. We help build out your company or organization's stance with the shared goal of educating and motivating the masses. Get your story heard in articles, images and social communities as we craft customized engagement strategies to elevate your unique voice.

insight discovery

Knowledge is power. With the diligence of journalists, our research and analytics can help deploy more informed change-based campaigns and meaningful company programs. This valuable insight can launch you into new areas of market growth and attract a more engaged customer base.

community Impact

We make programs that fuse connection and purpose. Whether supporting culture and values inside your organization, involving outside stakeholders, or increasing public participation at events, we allow you to realize greater impact in lasting ways.


Having a purposeful presence and a stake in the conversation at industry and sustainability-focused events are key to having your story shine. Blue Practice excels in organizing, producing and managing thought-leadership events and summits for our clients. 

Executive Branding

No matter your degree of success, failing to promote your wins misses out on the many advancements and opportunities you deserve. Here's the conundrum: hard-working successful executives don't have time to be working on their profile when they're focused on changing the world. That's where we come in...