Blue Practice Invites Autodesk to a Conversation About Design with Dwell Publisher and President

Blue Practice has been working hand in hand lately with the premiere software company Autodesk, maker of AutoCAD and other important design tools on an internal communications program developed to engage the workforce.

At a recent quarterly “All Hands Meeting” on August 22 for the 1,200 global employees in the PSEB division of the company, the Blue Practice team helped launch the quarter's green design theme by inviting Michela O’Connor Abrams, Publisher and President of Dwell to be a guest speaker on the topic of "Design Matters: Why the Future Belongs to Right Brain Thinkers".


Michela delivered an inspiring talk on the power of design to move companies into the future that was attended by a large live audience at the San Rafael Civic Auditorium and by a global workforce via the internet.

Other elements of the communications program kicked off on August 22nd included a challenge for employees to answer Michela’s question of the audience: What in the world needs good design the most? Winning responders will attend a keynote address by Al Gore at the West Coast Green conference and expo in San Jose September 26th as well as select green, sustainable furnishings chosen and curated by Dwell editors. The Dwell editors will be judging the results and choosing winners.

In coming months, Blue Practice will be curating an on-going Inspiring Speaker Series for Autodesk, providing in-office and web-based installations and helping the PSEB division brand the exciting initiative.

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