Executive Branding: CAse studY

No matter your degree of success, failing to promote your wins misses out on the many advancements and opportunities you deserve. Here's the conundrum: hard-working successful change makers don't have time to be working on their own profile when they're focused on improving the world. Branding yourself as a leader and engaging in a personalized marketing campaign means opening up opportunities, seizing organizational growth, and attracting investors and partners. That's where we come in...


WHAT WE DID

Blue Practice launched a four month-long personal branding and reputation elevation campaign for a clean technology executive looking for a new career opportunity. Leveraging LinkedIn, our customized service elevated her innovative and authentic management techniques while growing her online visibility. We began by performing a personal brand analysis to map out her past and future professional goals and analyzing her existing connections and network. We identified her passions, personality, differentiators, strengths, opportunities, and drivers to form the basis of a thought-leadership campaign that generated powerful and substantive content.

The resulting flow of content and connections issued on her behalf yielded impressive results:

The client had over 2,000 connections, and we helped them reach the top 2% in terms of profile views.

We elevated her voice in professional LinkedIn groups which directly increased profile views. The analytics below compare metrics before we started the campaign and after the first full month:

Adding connections on LinkedIn will gain you profile views, but more meaningful interactions are necessary to maintain momentum.

Adding connections on LinkedIn will gain you profile views, but more meaningful interactions are necessary to maintain momentum.

We began publishing LinkedIn articles the week of April 18th at a rate of one piece per week, which created a spike in profile views, especially when paired with other purposeful "actions". 

We began publishing LinkedIn articles the week of April 18th at a rate of one piece per week, which created a spike in profile views, especially when paired with other purposeful "actions". 

More qualitative "success metrics" were captured in the form of comments and messages that our client received in response to the posts, like the sample below:

I loved your post that you sent out today! Simply brilliant, is all I can say! Your post made me click right away, as soon as I saw the caption. You hit me right where it hurts.