Jessica Appelgren

Client Partner Director


Jessica AppelgrenJessica has been managing strategic marketing and public relations programs for over 6 years. She comes to Blue Practice from EDAW, a global landscape architecture, planning and design firm based in San Francisco where she served as Marketing Manager and Regional Communications Manager leading marketing and public relations outreach for the firm’s headquarters office. While at EDAW she worked with the firm’s three studios- Urban Planning, Environmental Planning, and Design / Landscape Architecture- marketing services ranging from new transit-oriented-developments, which minimize dependence on vehicles in a residential setting to treatment wetlands engineered to naturally repurpose water and high-rise rooftop garden design. Jessica also led the office in public relations outreach, penning by-lined articles, securing industry speaking engagements and winning awards.

Previously Jessica served in several posts in Bay Area magazines including 7x7 Magazine, California Home and Design and Click. She has also written for Urban Land, Landscape Architecture, and The Potrero View. She currently sits on the host committee for the Young Urbanists branch of SPUR (San Francisco Planning and Urban Research Association). She received a bachelor’s degree in Modern Literature from the University of California, Santa Cruz.

“My parents raised my sisters and I on a ranch in the middle of what would become the fastest growing region of California, the appropriately named Inland Empire. While concrete continued to make its way through the town’s landscape, our acres became some of the last citrus groves and grape vines to be found in the area and I grew to realize how special it was to protect and enjoy our natural resources. The opportunities we have to make our planet a more sustainable place to live are ever expanding, and I’m thrilled to see the smart design leading the way to a greener future.”
Jessica Appelgren