Marketing Strategist
Karen is the acting principal of Omholt & Associates, a specialty marketing firm for branding and positioning services. She has been providing strategic marketing counsel to emerging and high-growth businesses for over 12 years, and has been a long-time collaborator on marketing projects with Blue Practice founders Jessica Switzer and Tim Gnatek. Karen has over 15 years of experience in the marketing and successful introduction of consumer and business products for organizations such as Shutterfly, LEGO MindStorms, Hospice of Marin, All-America Rose Selections and Avery office products. Karen works with client partners in developing brand positioning, crafting key messages and creating integrated marketing communications campaigns that build brand awareness and customer loyalty. She also has experience in creating effective web marketing programs that build site traffic and drive sales. Additionally, she provides counsel and direction for partner marketing initiatives that enable businesses to leverage each other’s marketing assets and generate incremental sales.
Previously, Karen served as Senior Marketing Manager at Broderbund Software and was responsible for the company’s Home Productivity Group. The group’s flagship product, 3D Home Architect, became an award-winning best seller in the cluttered home design software category. She also held senior positions at Ketchum Public Relations where she was responsible for integrated marketing communications initiatives for a number of global brands.
"It’s difficult to make a distinction between individuals and our environment. Nature has always played a fundamental role in my life. From walks in Muir Woods to sun-filled days at the beach and afternoons spent gliding on untouched cross-country ski trails, it’s hard to imagine a life in which we no longer have access to these amazing resources. In response to this threat, it’s inspiring to see individuals and organizations alike take action and become part of the solution."
