Client: Nanoholdings
Sector: Nanotechnology, Energy Innovation, University Commercialization
Project: Public visibility strategy through TED and thought leadership to catalyze investor and public interest

🔹 The Challenge

Nanoholdings was pioneering breakthrough nanotechnology innovations with the potential to solve global energy and water challenges. But the company’s impact was largely hidden—tied up in scientific collaborations, early-stage IP, and university labs. They needed a way to make their story—and their mission—resonate far beyond academia. Something public, inspiring, and clear.

🔹 The Strategy

Working with Nanoholdings founder Justin Hall-Tipping we shaped a bold public narrative that could speak to both head and heart. We secured a spot on the TED stage, positioning Justin not as a technologist, but as a visionary guide into a new era of energy and material science.

Working closely with TED’s editorial team, we helped shape and refine what would become a widely-viewed talk—a compelling blend of personal insight, scientific potential, and global urgency. We also produced a follow-up video for the company’s website to extend the story beyond the stage.

🔹 The Outcome

• TED Talk received over 1.2 million views on TED.com and 171,000+ views on YouTube

• Described by TED as a “moving talk”, the talk continues to circulate as an inspiration in breakthrough innovation

• Attracted $20M+ in follow-on investment, helping advance the company’s work across nanotech and university-driven R&D

• Elevated Nanoholdings from an incubator to a public-facing innovation brand, with a story that captured imagination and investor interest alike