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BeeP Blog

Ode to the Flywheel Meter

By Alisa_Weinstein at 2010-March-1 11:56 | add new comment

The old flywheel analog utility meters that have been quietly and, for the most part, anonymously spinning their dials in our garages or sheds will soon be swapped out for solid-state, digital meters. Those shiny and somewhat elegant metal dials, wheels and machine parts that are rooted in our technology past will be replaced by, let’s face it, rather boring and colorless digital number readouts. Aesthetics, I realize, are not really the point here. What’s more important is inside the box: the ability to turn energy data into actionable information, that will soon bring about smart appliances, energy dashboards and consumer tech gadgets that will give us amusing ways to relate to our energy use and the integration of clean, renewable power sources onto the grid.  With the Smart Grid, for the first time, we will be able to understand exactly how we use energy and know how to make little tweaks to the way we use power to bring our bills down and minimize our carbon footprints. (Consumers have been shown to reduce their energy consumption by as much as 15 percent just by becoming aware of how they’re using energy.)

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Undies in the museum?

By Jessica_Appelgren at 2010-February-23 14:50 | add new comment

PACT underwear makes history as first underwear brand on display at the London Design Museum

Our friends at PACT are at it again- challenging the conception that underwear is merely a wardrobe staple. This time, they beg us to consider that undies are more than utilitarian, more than a means of contributing to the important work of social and environmental causes, more, even, than a way to connect our power as consumers to our values – PACT underwear is art.

On February 17, the London Design Museum opened an exhibition showcasing the nominees for the Brit Insurance Designs Awards. These are “the Oscars of the design world,” honoring the most innovative and forward thinking designs from around the world, so you can understand how excited we are that PACT underwear is among the products on display. Last year’s winner, the unofficial Barack Obama poster campaign by Shepard Fairey, demonstrated the power that design can have at a grassroots level.  This year’s winner will be decided by a jury chaired by Antony Gormley and announced on March 16th. read more

Now 3, BP gets a facelift

By Tim Gnatek at 2010-February-17 13:12 | add new comment

Greetings from Blue Practice!

Time has marched quickly at our agency – 2010 marks the third anniversary of our founding.  After giving our clients the better of our attention for so long, we’ve decided to turn inwards and invest in a new corporate look and feel that better represents the expertise we’ve cultivated over the past several years.  Thanks for checking out our new website.

Why the change? We wanted to build an identity that spoke to our sustainability and Cleantech focus, reflected our thoughtful, intelligent approach to communications and presented a clean, modern aesthetic.   We believe we’ve captured that feeling in our new logo, which you see here.

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