Wild ideas, new business models, and great thinkers were all part of “Redefining the Speed of Business” held in Berkeley CA at the Haas School of Business last week. Blue Practice supported event management with PR and marketing, and also earned some buzz as our eBook You Only Launch Once received great mentions on stage.
Innovation is always some magical formula of practical application and bold, new thinking. And, in our case, the practical application is usually new technologies that push the thinking and business models in unimaginable directions. It’s a bit of the “throw it against a wall and see what sticks” approach, reminiscent of earlier career days in the entertainment software industry–that’s GAMES, not porn, people.
My favorite session, the Internet of everything breakout was chock full o’ good sticky ideas. Or, as moderator Martin Giles, observed the “IOT,” Internet of Things has three problems to solve:
- there is a need for standard protocols;
- human socialization and comfort levels with things running themselves have to catch up and;
- bandwidth as in storage constraints still hold us back.
On the scary side, Paul Saffo told us that “things will be selling us things” and Cisco’s Dave Evans was very thought provoking. Evans got us off to a good start saying that only 1% of all machines and devices are connected. That’s a lot of room for growth.
The day was a perfect lead up to the Information Forum focused up on Big Data, June 4th in San Francisco. Register now before it sells out!