BeeP Blog

We are thrilled to be celebrating Earth Day this year by placing several clients on an Eco Products spot on CBS’ Early Show! From our favorite Multi-surface Household Cleaner in a Reusable Bottle Replenish, to our underwear activist partners in crime at PACT, LED leaders Lemnis Lighting with their hot-off-the-presses Pharox Solar Kit (solar panel+LED lamp+iPhone charger = all you need to bring for a great camping trip this summer) and Pharox 300 LED bulb to end all bulbs, new friends The WaterGeeks with their self- filtering water bottles, as well as several Cradle to Cradle certified companies including Method, gDiapers and SHAW carpets, the line-up features the latest and greatest in eco products for 2011.

The theme here is really about smart design. Several of the products were designed by Yves Behar and his studio FuseProject, where they have a way of making human-friendly products that consider all sides of an object’s utility and aesthetics. And Cradle to Cradle thinking is the ultimate smarter way to design. Planning for the entire life-cycle of a product with ingredients that are healthy is the right thing to do but also challenging, we know.

This Earth Day we want to hand it to the change-makers that are out on the front lines elevating expectations about what consumer products can and should be. We love you BP clients!

Here is the Video: http://tinyurl.com/4xkfo56

And here is the Story: http://tinyurl.com/4xvdyst

Here at BP, we do technically have a printer but you might not know it as we rarely use it. When we design a print piece for a client we work with green printers to do the job right and we try to print all materials only when necessary. That’s why I love the new WWF file format – it’s a PDF that cannot be printed out. All you have to do is save a file with a .WWF extension and it becomes unprintable. Awesome branding for WWF too. Wish I had thought of it!

“SAVE AS WWF, SAVE A TREE “

www.saveaswwf.com

Launching a disruptive eco-consumer product is not for the faint of heart. Many months of preparations and thought go into choosing a launch venue, developing a sample program, crafting the perfect media list, conducting outreach to wonderfully thorough journalists, and then, the night before launch, all there is to do is wait and cross your fingers that others will believe, as you do, that this product will replace its inefficient predecessors and show people what progress looks like. For all these reasons, we are ecstatic to be announcing the launch of Replenish’s product, the first household cleanser in an innovative reusable bottle, and already getting rave reviews!

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