The Cradle to Cradle Products Innovation Institute is pleased to announce that San Francisco Mayor Edwin M. Lee has issued a proclamation declaring today, June 9, 2011, as “Cradle to Cradle Day” in the city.
The proclamation is in honor of William McDonough and Dr. Michael Braungart, co-authors of the seminal book Cradle to Cradle, who are hosting an event together in San Francisco for the first time in years. The San Francisco-based nonprofit Institute they both co-founded is focused on making safer and healthier products for people and the environment based on the Cradle to Cradle concept that rethinks how we design, manufacture and reuse materials.
The text of the proclamation is below:
Cradle to Cradle Day
Whereas today marks the first day in several years that William McDonough and Dr. Michael Braungart, co-authors of the seminal book, Cradle to Cradle, are speaking alongside one another in the state of California; and
Whereas Cradle to Cradle represents a paradigm shift in sustainability and has been identified as one of the concepts and designs with the potential to unlock the next Industrial Revolution, and in so doing prove that we do not need to choose between a strong economy and a clean environment: we can have both; and
Whereas Mr. McDonough and Dr. Braungart have gifted the Cradle to Cradle product certification protocol to the San Francisco-based Cradle to Cradle Products Innovation Institute, which is dedicated to a world where all products are designed and manufactured using only healthy materials and processes, and which has the potential to unleash the full potential of human ingenuity, transcend traditional limits to growth, and enable the prosperous world we all know is possible; and
Whereas it is recognized that asking companies to “do less bad” and minimize toxics, pollution, and waste simply postpones inevitable problems. A smaller footprint still leaves a mark. Instead, Cradle to Cradle helps make a company’s footprint positive, so the bigger, the better; and
Whereas Cradle to Cradle product certification helps ensure that companies strive to eliminate all waste, pay fair wages, steward clean water, and use only safe ingredients and renewable energy, all of which is crucial if the companies of the future are to make products that are good for the earth, and for people; and
Whereas Cradle to Cradle product certification is an open and transparent evaluation system that represents the broadest, most comprehensive product certification available. The underlying methodology has been soundly tested and applied to nearly 400 products, resulting in carbon reductions of over 13 million metric tons and toxic reductions of at least one million pounds to date.
For more information on the Institute and Cradle to Cradle certified products, go to: www.c2ccertified.org.
About The Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute (the Institute) is a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet. The Institute uses design, based on the laws of nature, to help commerce create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of research and innovation, simultaneously driving economic, ecological and social prosperity.
® Cradle to Cradle is a Registered Trademark of MBDC
