Our Panel @ Sustainable Brands 2010
We’re very happy to have produced a panel at this year’s Sustainable Brands conference. Titled “Sustainability Leadership: the making, marketing and thinking behind Cradle to Cradle products”, we laid out the roadmap for building Cradle to Cradle programs, and highlighted how some of the most forward-thinking product companies are marketing C2C principles.
We brought together some crackerjack speakers, leading off with Jay Bolus, a chemist with 14 years at MBDC and our client, who opened with a stage-setting presentation on what Cradle to Cradle is all about, and how the certification process works. Speaking from the product side, we then had Kevin Owens, the Director Sustainability for Steelcase and Coalesse, Drummond Lawson, Greenkeeper at Method Home products, and CEO Jason Foster of RePlenish, who got everyone excited about his soon-to-launch concept of bottling.
It was great to hear how these guys are raising awareness by incorporating C2C into their manufacturing AND their marketing, and from the reactions of the people who packed the room to listen, I think there’ll be a lot of people leaving Monterey inspired to do the same.
UPDATE: Check out this great post by Sofia Ribeiro, which walks through the key takeaways from our panel. Thanks, Sophia! You can read more of her posts on her blog.
