Brand Identity
The most effective logos capture your entire brand in one powerful design. We work closely with you to develop an identity that expresses your corporate vision, sets you apart from competitors, and is a memorable, compelling symbol for customers, employees, and shareholders. The process also includes development of a complete style guide reflecting all treatments of the logo, company fonts and a color family developed to compliment your brand.
Website & Online Content Development
From design to content development, we can define your company’s web presence and partner with you in building a site that best tells your company and product story. Whether you're building your site from scratch or are revising design and content for an established online identity, our expertise in managing the entire process from concept to launch will ensure the timely delivery of an effective website capable of positioning your company for success.
Collateral Development
From business cards to brochures to conference exhibits, we will partner with you to develop printed marketing collateral that communicates the right message in the right format with the right design. In addition to paper collateral, we have developed an innovative web-based collateral option using cutting edge technology that minimizes resource use.
Positioning and Value Proposition
We develop a comprehensive analysis of your brand that identifies internal strengths and weaknesses, opportunities and threats. Viewing your organization and its competitors using this framework is essential to compete successfully in a crowded marketplace while staying true to your core values and differentiators.
Positioning creates an image that establishes the desired perception of your company or brand relative to the competition. It aligns your company’s vision with its unique capabilities. The value proposition builds upon the positioning and serves as the foundation for all message development. It not only differentiates you from the competition, but also redefines the playing field on your terms.
Key Message Development
We conduct internal and external audits and distill the results. Key message development insures clarity and consistency for all internal and external communication. We develop key messages that articulate the value proposition, engage target audiences and weave the benefits into an easily accessed whole. These key messages provide consistency across the organization and can be applied to all marketing and communication initiatives including web sites, sales materials, and media outreach.
Go-to-Market Plans
Go-to-market plans move decisions and strategy into action. We develop marketing plans that serve as a roadmap in helping you achieve your marketing and sales goals. The plan includes a market summary, overview of the competitive landscape, key messages, marketing strategy and business goals. We also provide detailed marketing and PR tactics, budget and timelines.
