Blue Practice Adds Creative Director and Veteran Journalist and Expands to Portland, Oregon

San Francisco, CA – November 5, 2008 – Blue Practice, www.bluepractice.com, a marketing and public relations firm dedicated to provide communications for a sustainable world, today announced the addition of two senior professionals to its staff and the establishment of its official presence in Oregon. The expansion is intended to better serve its existing clients, like Autodesk and Korvis, and allow a base of operations to reach out to the growing number of green businesses in the Pacific Northwest.

Based in Portland, Oregon, Creative Communications Director Liz Batchelder will lend marketing strategy and enhance the agency's ability to execute on print and interactive design. She comes to Blue Practice from EDAW, a global design, environmental planning, and economic, social, and cultural services firm. Batchelder holds BA and MFA degrees in writing, and in her more than ten years of professional experience has crafted effective communication and collateral for a wide variety of purposes, including advertisements, brochures, websites, e-communications campaigns, speeches, and conference materials.

Veteran journalist Alisa Weinstein joins the San Francisco office as Senior Client Partner Advocate, where she will lead public relations campaigns and use her years as a journalist to counsel clients on media strategy. Weinstein has worked for Red Herring, The Denver Post, Marketwatch.com and The Bulletin in Bend, Oregon. Prior to joining Blue Practice, she worked at a boutique PR firm where she led national media initiatives, including press tours, exclusive media engagements, and new product launches. She earned a Master’s in Journalism from the University of California, Berkeley in 2003.

"Communications and good narrative branding is the difference between brands that fail and brands that succeed, and offering our client partners consistent, branded messaging headed by Betchelder, our new Creative Communications Director, is an essential ingredient that our clients have needed," said Blue Practice Partner Jessica Switzer.

Partner Tim Gnatek said, "Oregon's urban centers are among the most forward-thinking in the world with regards to green technologies, smart growth, public transit, and sustainable building. Serving the emerging clean tech and related businesses in the Oregon and Portland area is a natural for us."

About Blue Practice
Blue Practice provides communications for a sustainable world. The CleanTech and environmentally-focused marketing and public relations firm is headquartered in San Francisco, and offers branding and creative services, public relations, employee communications, reputation and crisis management. More at www.bluepractice.com.