Perkins + Will

Client: Perkins + Will
Sector: Architecture, Sustainability, Design Innovation
Project: Long-term strategic communications partnership to elevate global leadership and visibility

🔹 The Challenge

Perkins + Will, one of the world’s largest and most sustainability-forward design firms, was doing ambitious, values-driven work across sectors. But the firm’s story wasn’t always reaching the broader industry, public, or policy influencers in a way that reflected its full impact. From launching technical tools like The Transparency Project to stewarding high-profile global partnerships, the firm needed strategic communications that could move between deep subject matter, high design, and accessible storytelling.

🔹 The Strategy

Blue Practice partnered with Perkins + Will as a strategic communications advisor across multiple initiatives, campaigns, and project rollouts. While our initial engagement focused on launching The Transparency Project—a sustainability benchmarking tool for the built environment—our relationship expanded into ongoing, high-touch corporate communications support.

Key efforts included:

  • Designing and leading integrated campaigns to announce landmark projects, sustainability milestones, and thought leadership platforms

  • Media strategy and placement for firm leaders across top-tier outlets and industry trades

  • Collaborative storytelling with mission-aligned institutions including the U.S. Green Building Council, National Building Museum, and AIA

  • Supporting internal alignment and messaging, particularly around sustainability, transparency, and equity narratives

  • Positioning the firm as a design leader and systems-level voice in regenerative architecture and material health

🔹 The Outcome

  • Elevated Perkins + Will’s executive visibility on a global stage, including international speaking engagements and high-profile editorial features

  • Built sustained media momentum across a portfolio of innovative projects, tool launches, and organizational initiatives

  • Strengthened firm-wide messaging around design for human and environmental health

  • Positioned Perkins + Will as a vanguard firm in transparency, materials innovation, and climate leadership