As the world’s leading trusted provider of scientific instrumentation to measure gas and CO2 for science and industry, client Picarro hired us to help get the word out about their new technology designed for utility customers to more cost effectively and accurately identify gas leaks.


Working with PG&E as a best of breed case-use customer study, Blue Practice was able to drive home some major media wins.

•        CEO Michael Woelk featured on DC-based Platts Energy Week TV (http://www.plattstv.com/watch-energy-week-tv/picarro-new-method-of-sniffing-out-gas-leaks/3037430616001#hTitle87)

•        Picarro’s technology was also featured in a three-part series on E&E’s Climatewire

o        http://www.eenews.net/stories/1059985330/print

o        http://www.eenews.net/stories/1059985416/print

o        http://www.eenews.net/stories/1059985507/print

•        Major science article in New York Times by Matthew Wald (http://www.nytimes.com/2013/08/07/business/energy-environment/new-tools-pinpoint-natural-gas-leaks-maximizing-a-fuels-green-qualities.html?_r=5&adxnnl=1&pagewanted=all&adxnnlx=1377105130-9btaz5ijGgv32DXqoIdPGg&)

•        Picarro’s technology was also named by CNBC as part of the Disruptor 50

o        http://www.cnbc.com/id/100746461