Blue Practice and PlugShare organized a Guinness World Record breaking EV Trip to showcase the potential of all-electric, cross country travel with the longest car trip in history to use all plug-in power.
This "Epic Electric American Roadtrip" campaign spanned just under a month. In a very short amount of time, it garnered coverage with an equivalent of 83 million unique visitors and 2.3 million in print (Fast Company, NPR, CNET, Los Angeles Times) reaching a broader EV community to demonstrate the power, practicality and environmental benefits of this emerging form of transportation.
What We Did
We helped shape the campaign and media support for a 24-day, 12,183-mile battery powered journey around the United States in a Tesla Model S, using Tesla’s just completed coast-to-coast, tip-to-tip Supercharger network of free electric fueling stations.
The epic trip touched all 4 corners of the United States: from Washington State to Maine, to Florida and Southern California. To bring greater engagement and interaction to EV enthusiasts, we helped develop a microsite featuring a live GPS map of the Tesla’s location, visual media captured on the road, real time stats, and social media reactions.