Client: Replenish
Sector: Consumer Products, Sustainable Packaging, Design Innovation
Project: Launch strategy and narrative development for a disruptive refillable cleaning product

🔹 The Challenge

Replenish set out to rethink how cleaning products are packaged—starting from a simple insight: most packaging is designed to carry water, not the product itself. Their reusable, all-in-one bottle system reduced up to 90% of the plastic, oil, and CO₂ used by traditional cleaners. The innovation was clear—but the narrative wasn’t. The company needed a strategic communications partner to shape the story, build interest ahead of launch, and position Replenish as a design-forward solution to everyday waste.

🔹 The Strategy

We designed a narrative strategy that focused first on the problem: wasteful, outdated packaging. We reframed the conversation from cleaning products to packaging reform—and positioned Replenish as both a smart consumer innovation and a deeper systems-level design solution.

We secured a keynote opportunity at Opportunity Green, where the founder could speak directly to design innovation, packaging waste, and the role of smart systems in solving environmental and consumer challenges simultaneously.

With that narrative anchor in place, I supported a multi-channel product launch that tied the company’s design story to broader conversations around resource efficiency, consumer convenience, and climate impact.

🔹 The Outcome

• Secured national press interest by reframing packaging as an environmental issue

• Positioned Replenish as a pioneer in refillable systems and smart design

• Leveraged a thought leadership platform to drive investor and retail attention

• Laid the foundation for brand storytelling that connected product innovation with environmental advocacy