Our Body of Work

After decades promoting companies and causes, and with experience at some of the nation’s top news organizations, we know what gets covered, and how to make your story heard. With our specialty in Cleantech, sustainable and renewable issues, our clients gain the inside track with a strong advantage in the green press.

Blue Practice has expertise in mitigating and managing crisis. We have developed a program for scenario planning and crisis management that our clients have come to rely on—when you least expect it is when a crisis hits. With expertise in managing crisis for public and private companies, and well as public figures, we can assist in times of trouble.

We excel at managing conference news and media experiences at green expos and industry events. Whether you represent a conference that needs to attract and care for attending media at an upcoming event, or are an exhibitor that wants to make a big splash at the next show, we are equipped to assist.

We find a voice for your company – and tell your corporate story – through speech writing, opinion pieces, white papers, and other contributed materials. With the shift to interactive media, we’re versatile at creating content and publishing on the Web to augment and at times, lead news cycles.

As a start-up company or new brand, it is essential to build the company profile prior to a product’s debut. We’ve developed and launched more than 200 products and companies, such as Tesla Motors, Palm Treo, LEGO Mindstorms, and Sony – and can lend years of experience to your company debut.

We have conducted 100+ media trainings with public figures, CEOs and company founders, partners, and other spokespeople. Our coaching on how best to “tell the story” is imperative prior to any media bookings, and we take media training seriously.

In the changing media landscape of a Web 2.0 world, news comes constantly from expected and surprising sources. By staying involved in the world, we can help keep your company ahead of its competitors. Blue Practice’s daily news monitoring allows your organization to be responsive to breaking news and ensure your voice gets heard. Strikingly clear and accurate materials help provide the information that initiates change. And an eye to your online identity helps positioning and brand development in ongoing communications.

Thought leadership catapults you beyond simply making claims about your importance – it leverages your expertise to create real value to your key audiences while building credibility, trust, brand recognition and loyalty. If you’re an expert in your field, it’s time to be recognized for it. Blue Practice will help you articulate your expertise, raise your visibility and connect you with both real-world and online audiences to tell your story.

The most effective logos capture your entire brand in one powerful design. We work closely with you to develop an identity that expresses your corporate vision, sets you apart from competitors, and is a memorable, compelling symbol for customers, employees, and shareholders. The process also includes development of a complete style guide reflecting all treatments of the logo, company fonts and a color family developed to compliment your brand.

From design to content development, we can define your company’s web presence and partner with you in building a site that best tells your company and product story. Whether you’re building your site from scratch or are revising design and content for an established online identity, our expertise in managing the entire process from concept to launch will ensure the timely delivery of an effective website capable of positioning your company for success.

Blue Practice has a track record of being the brains as well as brawn when it comes to the marketing needs of our client partners, and we have served as an outsourced marketing solution for clients as appropriate. In fact, about 40% of our revenue comes from the servicing of our clients marketing needs.

Key message development insures clarity and consistency for all of your internal and external communications. We develop key messages that articulate your value proposition, engage target audiences and weave the benefits into an easily accessed whole. These key messages provide consistency across your organization and can be applied to all marketing and communication initiatives, including web sites, sales materials and media outreach. Viewing your organization and competitors using our specialized framework helps your company compete successfully in a crowded marketplace while staying true to your core values and differentiators.

How can your brand best leverage the lightning-fast social media landscape? Using tools like twitter, facebook, Wikipedia and other networks for information and distribution, our team can craft a social media program that continues the digital conversation in the direction you hope it goes: favorable towards your company and its products. Rapid response is rule one of marketing using social media, as is a program that reaches the blogs and networks that can effect your bottom line. We can help manage the right feeds to the right site.

Our Reputation Management program provides you the ability to monitor and contribute to your brand story across the Web. We provide constant social media monitoring to control and counter negative impressions while building helpful associations of you and your company. Reputation Management services include: blog development, social media management, Wikipedia page development, and feeding information to leading online CSR and cleantech news channels.

A publicly-held company must provide investor relations support to its shareholders and have programs in place to communicate to new audiences like institutional and individual shareholders, analysts and financial media. Blue Practice can help you gear up for your IPO and support you afterwards. We target new analysts and institutional shareholders, arrange investor roadshow meetings, and develop investor presentations. In addition, we provide a full suite of support for quarterly announcements, including press releases, quarterly conference call scripting and Q&A development. We are also experts in the particular challenges of investor relations, including M&A counsel, shareholder activism, and other crisis situations.