AEye
Client: AEye
Sector: Artificial Intelligence, Autonomous Vehicles, Human-Machine Interaction
Project: Narrative development and strategic media positioning for the launch of AEye’s iDAR system
🔹 The Challenge
AEye had developed a radical new approach to autonomous vehicle perception: iDAR, a system inspired by the human visual cortex. But the concept—perceive like a person, process like a machine—was ahead of the curve. To gain traction, they needed a story that merged technical sophistication with emotional resonance, grounded in biomimicry but accessible to partners, press, and investors.
🔹 What I Did
I worked with AEye’s internal team to develop a strategic narrative rooted in biomimicry—framing iDAR as an artificial perception platform modeled after the way humans actually see. We collaborated on educational content and messaging strategy that explained the connection between human neurology and AI perception without oversimplifying the science.
As part of the narrative campaign, we brought in Dr. James Doty, Stanford neurosurgeon and founder of the Center for Compassion and Altruism Research, to author a bylined piece connecting neuroscience, compassion, and the ethical responsibility behind AI. The result was a unique voice of authority and emotional intelligence in a space often dominated by cold technical language.
We backed this strategy with targeted media outreach, influencer engagement, and deep education around biomimicry for both internal and external stakeholders.
🔹 The Outcome
Framed iDAR as the first perception system inspired by the human brain—distinct in a crowded AV market
Published expert-driven thought leadership, including a byline from Dr. James Doty
Created foundational language that shaped product copy, investor messaging, and press strategy
Secured media engagement with The Wall Street Journal, Fast Company, VentureBeat, and Inhabitat
Helped position AEye as a leading voice in human-centered AI and autonomous vehicle ethics with strength in R&D
