Bulldog Reporter

San Francisco, CA – November 11, 2008 – Blue Practice, www.bluepractice.com, a marketing and public relations firm dedicated to provide communications for a sustainable world, announced the addition of two senior professionals to its staff and the establishment of its official presence in Oregon.

Based in Portland, Oregon, Creative Communications Director Liz Batchelder will lend marketing strategy and enhance the agency's ability to execute on print and interactive design. She comes to Blue Practice from EDAW, a global design, environmental planning, and economic, social, and cultural services firm.

PR Week: In Brief Blog

San Francisco, CA – November 11, 2008 – Blue Practice, www.bluepractice.com, a San Francisco firm, opened an office in Portland, OR, November 1. The Portland office was introduced to help clients, including Oregon-based Korvis, and reach out to green businesses in the Pacific Northwest. Liz Batchelder will join the Portland office as creative communications director, leading creative strategy including branding, design, messaging, and identity for Blue Practice’s clients.

Additionally, journalist Alisa Weinstein joined the San Francisco office as senior client partner advocate and will lead PR campaigns and counsel clients on media strategy.

Blue Practice Adds Creative Director and Veteran Journalist and Expands to Portland, Oregon

San Francisco, CA – November 5, 2008 – Blue Practice, www.bluepractice.com, a marketing and public relations firm dedicated to provide communications for a sustainable world, today announced the addition of two senior professionals to its staff and the establishment of its official presence in Oregon. The expansion is intended to better serve its existing clients, like Autodesk and Korvis, and allow a base of operations to reach out to the growing number of green businesses in the Pacific Northwest.

Based in Portland, Oregon, Creative Communications Director Liz Batchelder will lend marketing strategy and enhance the agency's ability to execute on print and interactive design. She comes to Blue Practice from EDAW, a global design, environmental planning, and economic, social, and cultural services firm. Batchelder holds BA and MFA degrees in writing, and in her more than ten years of professional experience has crafted effective communication and collateral for a wide variety of purposes, including advertisements, brochures, websites, e-communications campaigns, speeches, and conference materials.

San Francisco – Pforzheim, Germany, Feb. 25, 2008 – Solar Promotion International GmbH of Germany has just signed a contract with San Francisco based Public Relations agency, Blue Practice. Blue Practice has great experience in the renewable energy sector and will handle media relations for the Intersolar North America 2008 exhibition and conference. The agreement gives Blue Practice all public relations responsibilities for Solar Promotion International’s North American division. Said Solar Promotion CEO, Markus Elsaesser, “We’ve secured another key partner in the United States that has an intimate knowledge of the North American market, in which to work with.

Want to work for a sustainable future? Blue Practice is hiring!

Blue Practice currently seeks a Client Partner Advocate to:

• Assist in overall public relations support for client activities including day-to-day account management and client communication;
• Help oversee account tactics, create and deploy creative programs and manage projects and deadlines for internal and client deliverables;
• Conduct and manage strategic media relations outreach on behalf of clients; develop, drive and tell stories about client partner activities in select media outlets and facilitate interviews with client partners;
• Formulate relationships with reporters and influencers of key industry and environmental publications;
• Write media alerts, news releases and other marketing and media materials as needed;
• Monitor and manage a green news bureau, regularly review clip monitoring service and research and recommend intelligence for client reports and Blue Practice news
• Serve as an NGO liaison, build alliances with non-profit organizations and recommend and help support collaborative program ideas as appropriate

Candidate Requirements:

The Electric Drive Transportation Association (EDTA) has retained Blue Practice to develop and manage public relations and marketing strategy on behalf of the 23rd International Electric Vehicle symposium, which will be held in Anaheim, California from December 2-5, 2007. More information in our press release.

(Download the Executive Summary .pdf)

The Switzer Foundation today announced the release of its first-ever survey, entitled: “What the Scientists Know: How Business Leaders can help Solve Climate Change”. The survey was inspired and initiated by a conversation with members of the Committee of 200, the preeminent organization of women business leaders. The executive summary of “solution-oriented” programs for business leaders to design their climate protection programs is available on the websites www.switzernetwork.org and www.bluepractice.com.

One hundred fifty-four Switzer Fellows, environmental scientists and leaders in the area of climate change research and other fields, participated to answer seven questions about how business leaders can best prioritize their activities and programs regarding reducing GHG emissions. Findings are highlighted below:

Blue Practice has been chosen to provide PR and marketing for DWELL Magazine. 

DWELL was created to champion an intelligent, thoughtful, and modern sensibility that stimulates audiences to envision—and realize—life at home in the modern world.

As its initial project, Blue Practice is lending its support to the DWELL on Design Conference + Exposition: an idea-driven, multi-day experience designed to ignite a creative spark within anyone who is passionate about modern design, sustainability and smart growth.  This year's DWELL on Design runs September 14-16 at the San Francisco Exposition Center.

In the current issue of SolarToday Magazine, Tim Gnatek contributed a detailed feature on the Clipper House, a sustainably renovated home in San Francisco's Noe Valley neighborhood.  The house was designed by Lorax Development and included solar integration from SolarCity.  To read more on the project, visit the SolarToday Web site for an excerpt or pick up a copy on your local newsstand!

In the June issue of VegNews, Tim Gnatek contributes some insight on Curitiba, Brazil in a story titled: Global Green, 10 Urban Hotspots from Around the Globe. Gnatek traveled to Curitiba to study their world-renowned sustainable practices and green urban planning as part of his Frontline Fellowship in 2004. The trip became a part of his inspiration to form Blue Practice years later.