Vantage Point Capital partners
Blue Practice was retained by Vantage Point Capital Partners to help shape a leadership reputation for the firm and in particular its principals Alan Saltzman and Stephan Dolezalek. Blue Practice initially was charged with delivering on the PR end of a comprehensive alignment marketing strategy to increase the firm’s competition in the cleantech space, and then continued to work for the firm as its public relations partner for two years – continuing the momentum generated at the program’s inception.
what we did
Blue Practice set out on an aggressive relationship-building mission for Saltzman with top-tier business media to gain greater recognition and exposure to attract leading startups and commitment from limited partners, and tightened the connection between the firm and its high profile investments like Tesla Motors, Brightsource, and Bridgelux.
Our coverage for the firm included hits in Bloomberg TV, CBS Sunday Morning, Fox Business, CNBC, CNN, the Los Angeles Times, Reuters, The New York Times Sunday Magazine, Financial Times, Forbes, Fortune, San Francisco Chronicle, San Jose Mercury News, Toronto Star, The Deal, San Francisco Business Times, Greentech Media, Earth2Tech, and Canadian Business, among others.