West Coast Green
Blue Practice needed to drive overall awareness for West Coast Green, the world's leading event on green innovation, and the organization's broadened clean technology focus.
Challenged with hosting the show in the new market of San Jose, CA, Blue Practice relied on its expertise performing marketing for other conferences such as Dwell Magazine’s Dwell on Design, Electric Vehicle Symposium, InterSolar, and others.
What We did
We worked with the executive team to internalize new messaging that focused on attracting a larger demographic and then developed strategic ways to involve the press early to maximize pre-show coverage and to drive attendance numbers.
Construction of the showcase home on the trade show floor became an early opportunity for broadcast coverage, while videos of conference organizers and speakers delivered key messages to a broad regional audience. Once the show began, we played matchmaker with journalists and speakers, connecting reporters with experts on topics important to them. We also arranged exclusive media interviews with exhibitors showcasing innovative clean tech products that appealed to their tech-savvy audience.
Blue Practice successfully launched West Coast Green to a new audience in Silicon Valley. We received advance and mid-show television coverage from ABC, NBC, CBS, KRON, and Your TV 20, while more than 100 print and online stories appeared in regional papers, from The San Francisco Chronicle and San Jose Mercury News (where the show made the cover of the Home and Garden section), to the Silicon Valley Business Journal, CNET, Sunset Magazine, Treehugger, Triple Pundit, The Huffington Post, Apartment Therapy, Jetson Green, Glam, Renewable Energy Access and Greentech Media.
Thanks in part to our success, West Coast Green was able to attract significant numbers of attendees and position themselves as a clean and green show for years to come.