William McDonough

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William McDonough is an American designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistry (MBDC) with German chemist Michael Braungart as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time, which is the common theme of his writings.

what we did

For 5 years, William McDonough has put his trust in Blue Practice to advocate for his cherished brand. As an established leader well before we came on the scene, we manage media and communications for his many enterprises. His first book, Cradle to Cradle is the textbook on sustainability at university and college programs worldwide.

As part of our ongoing support for his work, we launched his most recent book “The Upcycle” and secured national publicity for the book and its themes.

coverage highlights