William McDonough + Partners

William McDonough + Partners and McDonough Innovation showcased a new structure in Davos in conjunction with the 2016 World Economic Forum annual meeting. ICEhouse™ (Innovation for the Circular Economy house) was designed to demonstrate the positive design framework described in Cradle to Cradle: Remaking the Way We Make Things, the sustainable development goals of the United Nations, and the reuse of resources implicit in the circular economy. 

what we did

For this special project launch, we shaped and directed the announcement and outreach plan to promote the construction and special qualities of ICEhouse™ to Davos press attendees, international reporters, and national outlets. We arranged and facilitated press interviews for William McDonough and carefully tracked the outpour of media coverage coming out of the 2016 World Economic Forum.

coverage highlights