The challenge
TAE Technologies was set to co-publish a peer-reviewed paper with Google in Scientific Reports, describing a novel machine-learning algorithm, nicknamed the "Optometrist Algorithm," designed to dramatically accelerate fusion plasma research. It was a moment of rare visibility: a technical achievement, a Google partnership, and a chance to validate TAE's deep R&D credentials well beyond the fusion space. But the work was complex, and the margin for miscommunication in the press was thin.
The strategy
Our launch strategy balanced scientific rigor with media clarity. I aligned messaging across both teams and anchored the narrative around two outcomes: the impact on fusion research, and the broader AI-innovation story. We built the media plan around a coordinated press release from TAE and a complementary blog post from Google, so coverage was both credible and able to scale.
The outcome
- Over 85 global media placements, including Fast Company, Greentech Media, and Popular Mechanics
- Positioned TAE not just as a fusion player, but as an AI-enabled deep-science innovator
- Strengthened external perception of TAE's partnership with Google and its internal bench strength in R&D