Ag Innovation Showcase
Client: Larta Institute
Sector: Agriculture Innovation, Venture Development
Project: Elevating the visibility and reach of the Ag Innovation Showcase
🔹 The Challenge
The Ag Innovation Showcase (AIS), hosted at the Danforth Plant Science Center, had become a respected annual gathering of agtech innovators—but it remained mostly under the radar outside the event itself. Larta Institute needed help expanding the conversation beyond the room: elevating early-stage companies, drawing attention to timely themes like AI and automation in agriculture, and positioning AIS as a leading platform for the future of farming.
🔹 The Strategy
In partnership with Larta’s comms and ag teams, I led pre-event media strategy and on-site communications, including press planning, narrative development, and real-time content support. I worked closely with the Danforth Center to coordinate messaging, encouraged participating startups to share launches and milestones, and helped frame the event around a timely theme: the intersection of agriculture and machine learning.
We also produced a robust social media campaign, including Facebook Live streams of spotlight sessions, founder interviews, and live updates that broadened reach beyond attendees.
🔹 The Outcome
Coverage in 15+ key agriculture and innovation outlets, including AgFunder, St. Louis Business Journal, and Brownfield Ag News
Facebook content reached over 10,000 users, with 4,500 video views
Twitter campaign reached 6.8M+
Bayer R&D Head Adrian Percy’s keynote topped 3,400 views
Showcased companies gained visibility in publications like Market Insider and The Lane Report
