Why I do this work.
And how I do it differently.

I left the New York Times to start Blue Practice in 2006 because visionary companies tackling climate, science, and systems-level change had powerful missions, but their messages weren’t landing. So we became the first PR firm focused solely on cleantech and sustainability. Our belief was simple: better stories create better outcomes.

Today, I work independently with founders, scientists, and innovation leaders who are building a better future, and need the world to understand why it matters.

I’m a strategic communications advisor, narrative strategist, and thought partner to ambitious teams solving hard problems: from deep tech to regenerative design.

I help clarify your voice, guide high-stakes launches, elevate your public presence, and build communications systems that scale. My work blends editorial precision, systems thinking, and creative empathy, with AI-enhanced workflows that bring the power of an agency into a one-to-one relationship.

Communications for a better future

My Approach

  • I work closely with founders & scientists

    As a true thought partner, I listen carefully, ask the right questions, and help shape the story behind the solution so it lands with the people who matter.

  • Strategy is the starting point

    Good communication takes structure, clarity, and timing. I bring two decades of experience helping complex ideas make sense to investors, journalists, partners, and the public.

  • I move fast, smart and lean

    I focus on what's essential, build momentum quickly, and stay flexible as things evolve. My AI tools speed up research, content creation, and media monitoring, so we can move faster without losing depth.

  • I can scale when needed

    While I operate independently, I come with a powerful bench. From designers and developers to filmmakers and SEO analysts, my trusted partner network offers full-agency capability without the drag.