TAE Technologies x Google
Client: TAE Technologies
Sector: Fusion Energy, AI, Scientific Research
Project: Launching “The Optometrist Algorithm”, A machine learning breakthrough co-developed with Google
🔹 The Challenge
TAE Technologies was set to co-publish a peer-reviewed paper with Google in Scientific Reports, describing a novel machine learning algorithm—nicknamed the “Optometrist Algorithm”—designed to dramatically accelerate fusion plasma research. It was a moment of rare visibility: a technical achievement, a Google partnership, and a chance to validate TAE’s deep R&D credentials beyond the fusion space. But the work was complex, and the margin for miscommunication in the press was thin.
🔹 The Strategy
Our launch strategy balanced scientific rigor with media clarity. I aligned messaging across both teams, anchoring the narrative around two key outcomes: 1) the impact on fusion research, and 2) the broader AI innovation story. We built our media plan around a coordinated press release from TAE and a complementary blog post from Google—ensuring that coverage was both credible and scalable.
🔹 The Outcome
Over 85 global media placements, including Fast Company, Greentech Media, and Popular Mechanics
Positioned TAE not just as a fusion player, but as an AI-enabled deep science innovator
Strengthened external perception of TAE’s partnership with Google and internal bench strength in R&D
